Despite the hype surrounding the wonders of artificial silk, early rayon suffered from an image problem. Manufacturers were often coy in their advertising, frequently avoiding the term “artificial” in favour of euphemisms. It was time to give the new fibre its own identity.
If you love vintage fashions, you probably have a fondness for rayon. Welcome to a new series of posts examining the fashion histories of different fibres and fabrics.
Decades before Pantone’s colour of the year, the Textile Colour Card Association (TCCA) led the way in the standardisation of colours and colour names. Established in 1915, the TCCA provided American textile industry and dealers with “indispensable guidance in the manufacture and ordering of colours.”
One from the archives! I first published this post back in 2011, and it proved one of my most popular reference posts, and my most pinned/reposted images and content. My original aim was to provide a quick-reference guide to the key features of 20th century fashion eras to illustrate the evolution of style through the years, and to encourage a system of categorisation thinking outside the decade-by-decade box.